玛氏已扩大士力架产品组合 在美国永久推出白巧克力品种

士力架（Snickers）品牌在其标志性的巧克力棒上重新引入了最受欢迎的白色士力架（Snickers White）。

采用与原始巧克力棒相同的成分花生，牛轧糖和焦糖，表面覆盖一层丰富的白巧克力。该品种以前仅在限定的时间内出售，这次将作为士力架（Snickers）品牌的永久添加品类返回货架。

士力架品牌总监乔希•奥尔肯(Josh Olken)表示:“当我们去年推出限量版白色士力架时，得到了粉丝们的热烈好评。”  “随着白巧克力的需求持续增长，我们很高兴能将这款经典士力架的新产品呈现给更多的粉丝。”

士力架白巧克力将于2020年1月开始在全国范围内推出1.41盎司的单支和2.84盎司的双支。这款新产品与其他Mars Wrigley品牌一起追随白巧克力潮流，包括M&M'S白巧克力、M&M'S白巧克力花生和Twix白巧克力。

The Snickers brand is reintroducing a favorite twist on its iconic chocolate bar with Snickers White. 

Featuring the same ingredients of the original bar — peanuts, nougat and caramel— it’s fully covered in rich, white chocolate. The variety, previously only sold for a limited time, will return to shelves as a permanent addition to the Snickers portfolio.

"We received a resounding positive response from fans when we launched Snickers White as a limited-edition offering last year," said Josh Olken, brand director, Snickers. "As we continue to see the demand for white chocolate grow, we're excited to present this new take on our classic Snickers for more fans to enjoy."

Snickers White will begin rolling out nationwide in January 2020 in 1.41-oz. single and 2.84-oz. share sizes. The new product joins other Mars Wrigley brands embracing the white chocolate trend, including M&M'S White Chocolate, M&M'S White Chocolate Peanut and Twix White Chocolate.